Hello! I'm Diana.

The Analytical Creative

I thrive in two distinct yet harmonious realms—I can just as easily craft narratives that spark imagination as I can distill intricate technicalities into clear, concise, and precise language.

With over 15 years of experience across technical and creative writing, communications, and instructional design, I can offer a solid record of success in producing compelling storytelling and impactful designs that inspire action, foster engagement, amplify return-on-investment (ROI), and deliver measurable, meaningful change.

What Sets Me Apart

Creative Copywriting & Design: I breathe life into brands and concepts with captivating copy. From engaging training solutions to attention-grabbing marketing materials, I've got a knack for words and design that resonate and captivate.
Technical Writing: I make the complex clear. I translate complex concepts and technical jargon into user-friendly content, making information, tools, and data accessible to all.
Instructional Design (ID): I have experience with various ID models, evaluation methods, performance tracking, data analysis, and formative and summative assessments. My skillset extends to crafting learning objectives that seamlessly align with business goals, collaborating effectively with subject matter experts (SMEs), and more, all in pursuit of enhancing the learning journey.
Diverse Portfolio: I bring a wealth of experience in crafting content across a wide range of mediums, tones, audiences, niches, and industries, tailoring each piece to resonate effectively within its unique context and for its intended audience.
Loyal, Team-Centered & Adaptable: I can shift into various roles, juggling multiple responsibilities and projects with ease. I eagerly dive into challenges. You can count on me to lend a helping hand whenever needed, embracing new tasks with enthusiasm and readiness.
SME Synergy: I enjoy engaging with SMEs, and I excel in extracting and translating their high-level expertise and wisdom into content that everyone can grasp.
Empathetic, People-Focused & Collaborative: I have a knack for connecting with anyone, finding common ground effortlessly, and intuitively stepping into others' shoes—whether it's understanding a customer's needs, supporting teammates, or guiding learners. I make every interaction a positive exchange by listening, collaborating, and empathizing with others.
Respect for the Learner: I honor adult learners by respecting the wealth of experience and expertise they bring to the table. I acknowledge their valuable time, prioritize efficiency, and create content that complements their existing knowledge, boosts their confidence, and avoids unnecessary hand-holding.
Proofreading and Editing: Mistakes beware! Drawing from a history as a professional Proofreader (Miami Herald) and Editor (Harper Collins Publishers), I have a keen eye for detail and a knack for polishing content to perfection. Your copy will be error-free, on point, and on brand.
Software & Technical Prowess: Adobe Creative Suite (Illustrator, Photoshop, Acrobat, etc.), Adobe XD, Google Workspace, Microsoft Office, Project Management Tools (Monday, Asana, Todoist, Trello), ChatGPT & Other Generative AI Prompting, Synthesia AI, Deepl AI, Vyond, Canva, Google Analytics, Google Keyword Tool, Ahrefs, Learning Management Systems (LMS), Zapier, Chicago Manual of Style (CMoS), Associated Press Stylebook (AP), Grammarly, SEO

The Instructional Designer

I am driven by a deep passion for creating learning solutions that are memorable, interactive, inclusive, accessible, and effective. My strength lies in crafting human-centered experiences that are mindful of the learner's journey and the overarching business goal.

Learner-Focused, Data-Driven, Business-Minded

I take great pleasure in crafting e-learning modules, simulations, job aids, and gamified learning experiences that are not just creative but also data-driven, scalable, and leave a lasting impact. My ability to empathize with people, think creatively, and provide innovative solutions enables me to turn even the most mundane tasks and complex technical data into captivating and easily understandable experiences for any audience.

I firmly believe that learning and development should never be boring. As an Instructional Designer, my role goes beyond merely creating courses. For me, it's about using my skills to transform mindsets, boost confidence, ignite creativity, and drive tangible business impact.

Respectful of Learners & Dedicated to Empowerment

Respecting adult learners involves recognizing the wealth of knowledge they bring from their life experiences; as an instructional designer, I honor this by acknowledging their expertise, ensuring content complements their existing knowledge, and fostering an environment that values their unique perspectives. I prioritize efficiency, understanding their valuable time, and avoid unnecessary hand-holding, treating them with respect and dignity as capable individuals.

Diversity, Equity, Inclusion & Accessibility

I prioritize inclusivity and accessibility, ensuring that learning experiences cater to diverse needs, abilities, and learners. I'm committed to creating content that's universally accessible and inclusive, accommodating various learning styles and ensuring everyone can fully engage in and feel included in the learning process.

The People-Person

Empathetic, Supportive & Collaborative

My approach to life and work is profoundly people-centered. Whether I'm assisting a customer on their journey, collaborating with a team, or nurturing relationships with clients, my focus remains unwaveringly centered on the people involved. I believe in the power of empathy to create stronger connections, and I always strive to foster a supportive, understanding, and cooperative environment for everyone.

I thrive on learning from others, getting to know what they're proud of, and helping them on their unique journey. I believe that the collective power of shared knowledge, genuine connections, and collaboration is the key to personal and professional growth.

Curious & Inquisitive

With a multicultural background and a history of living on five continents, from bustling cities like New York City, the San Francisco Bay Area, Bogota, and Istanbul to beach towns in the West Indies, I bring a unique perspective to any team. I speak three languages fluently (English, Spanish, and Turkish) and I am currently learning French.

The Problem-Solver

Innovative, Out-of-the-Box Thinker

Engineering solutions from scratch is my jam! But what really sets my gears in motion is solving intricate problems with innovation and out-of-the-box thinking. I take pride in my knack for conjuring clever solutions and repurposing the most unsuspecting of materials to create a work-around.

I possess the unique ability to envision the grand tapestry of an idea or project in my mind's eye, meticulously orchestrating every component and step before putting it into action. Whether I'm crafting a new culinary masterpiece, where I can taste the final dish before I've even begun cooking, or I'm helping family or friends engineer a solution to some complex problem they are stumped on, I draw on my strong spatial reasoning, talent for seeing things in a way that others don't, creative intuition, and exceptional problem-solving to generate a creative, meticulously thought-out, seamlessly executed, and successful outcome (or I've come up with 3 ways not to do something, ultimately getting me closer to the solution!).

The Knowledge-Seeker

I'm a passionate lifelong learner and an enthusiastic go-getter with an unquenchable thirst for knowledge and an irresistible itch to get things done. I'm the kind of person who'll happily roll up my sleeves to tackle anything from fixing mechanical issues with my own vehicle to taking on plumbing projects around the house to whipping up culinary inventions in the kitchen.

Knowledge, Skill & Challenge Seeker

I revel in taking on new experiences and challenges. Whether it's participating in a leadership boot camp, diving into a coding course, learning needlepoint, honing my wood carving skills, or even mastering ancient Sudanese sword fighting, I'm up for it!